Friday, March 7, 2008
In the spirit of full disclosure, I have to admit, I am cranky. Lucky enough to have my mother's genes, I am rarely sick. In nearly 30 years here at WCVB, I don't think I've had a sick week ... ever. Until now. It wasn't exactly a full week, but even the 4 day s I was forced to stay home this week has me still feeling out of sorts. The only good part about the fever, cough and resulting infection was the fast-track antibiotic I (happily) responded to, quickly.
But, I really wanted to write today about Sharper Image and their new (revised) plan to accept the gift cards they initially refused to honor, when they first filed for bankruptcy protection. They'll take them now, but, in order to get full value (of the money already spent in their stores on the gift card), you have to spend twice the amount. In other words, if you have a $50 gift card, you have to put it toward something $100.00 0r more. Fine, if there is something you really want and intended to buy anyway.. but, not so fine if you are spending the extra cash just to feel like you aren't losing anything.
So, I have another idea. When all of this happened a couple of weeks ago, Brookstone saw it as a marketing bonanza and quickly welcomed Sharper Image customers, offering to accept their gift cards..which they are doing AT FULL VALUE .. FOR FULL VALUE.
Attention Sharper Image shoppers: just on principal, you might want to check out the goods at Brookstone.
Have a good weekend.

Posted at 11:59 AM by Susan Wornick

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